Meet RLW Realty

Buying or selling a property in FL is a big decision, which is why it’s more important than ever that you choose the right real estate professional to be on your side. We’d love to work with you! Learn more about us and why we do what we do.

RLW Realty Works Hard + Loves The Umatilla, FL Community

Umatilla is an amazing area and we’re proud to call it home. Because we love living and working here in FL so much, it makes it easy to help local families and investors buy and sell local properties.

Knowing the local Umatilla FL real estate market like the back of our hand should be a given for any real estate professional you consider working with. RLW Realty is the leading real estate firm in Umatilla, Paisley, Eustis, Altoona, Grand Island and surrounding areas. From large estate homes to complex commercial sales & leases, RLW Realty is positioned to provide seamless customer service from contract to close and beyond. In the complex real estate market we have today, our firm utilizes sophisticated technologies to help clients buy and sell property efficiently.

But where we take it farther is our focus on you having an amazing buying or selling experience so you can focus on living life.

Let us worry about the details.

If you want to chat real estate or even just connect for a quick coffee, reach out to me anytime!

– Logan Wilson
Broker/Owner
RLW Realty


Logan Wilson is the Broker/Owner of RLW Realty, a Central Florida-based real estate brokerage specializing in investment properties, property management, and value-add opportunities throughout Lake County and surrounding markets.

Unlike most agents, Logan approaches every deal as an owner and investor first. With a personal portfolio of rental properties and experience across residential, commercial, vacant land, and multi-family assets, he understands what drives real returns—not just transactions.

Since entering the business in 2011 and quickly earning recognition as the 2012 Rookie of the Year, Logan has been involved in nearly 1,000 transactions totaling over $121 million in volume.

Today, his focus extends beyond traditional brokerage services. Through RLW Realty and its affiliated operations, Logan actively works with:

  • Real estate investors looking to acquire, reposition, and scale portfolios
  • Property owners seeking hands-on, performance-driven management
  • Owners who want to maximize value through strategic leasing, marketing, and timing

His experience as a licensed broker, contractor, and investor allows him to identify opportunities others miss—whether it’s increasing NOI, restructuring leases, or repositioning assets for higher valuations.

Logan has also been featured in Florida REALTOR® Magazine and remains actively involved in the local community, including leadership roles with the Umatilla Kiwanis Club.

If you’re looking for more than just an agent—and want a partner who understands how to create value in real estate—Logan and the RLW team are ready to help.

Call Us!
(352) 771-2560

How Much Is My Property Worth?

Click Here